Most Popular Social Media Applications in the World – Social media applications or social media have become a human need today to communicate, seek information, get entertainment, and even become a livelihood. But did you know, the most popular social media in the world?
Most Popular Social Media Applications in the World 2023
The We Are Social 2020 research found that the average time spent by Indian users aged 16-64 in accessing social media was 3 hours 26 minutes a day.
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The penetration of social media users continues to increase, including in India. According to the Social 2022 report, now there are 59% of India’s 272.1 million total population are social media users.
This figure has increased by more than 8.1% or equivalent to more than 12 million users from April 2019. Now India has 160 million active social media users, 99% of whom access social media via smartphones.
Social media is often used to express oneself with work in the form of writing, photos, and videos. Well, here is a list of the most popular and most used social media in the world.
The name YouTube is very popular in the world, maybe even almost no one in the world does not know about YouTube. This video-sharing application is loved by millions of people around the world because it can share videos with each other.
This Google-owned app allows people to submit videos they create for viewing on their YouTube channel. Everyone must have an account to be able to post videos on their YouTube channel.
Even according to data quoted from Katadata, Youtube is the most frequently used platform for social media users in India aged 16 to 64 years. The percentage of Internet users who access Youtube reaches 93.8%.
The next most used social media application is WhatsApp. Just like YouTube, this application is very popular in India and its users are also very large, reaching 2 billion. The most popular social media application, which is often abbreviated as WA, is preferred because it is easy to use and free.
To use this social media chat application, you only need an internet connection without having to pay for membership or anything else. The percentage of users who access WhatsApp in India reaches 84% of the population.
TikTok is a short video app that is packed with filters, music, and other features. Besides being able to enjoy videos, this latest social media application is also a place for people to create and share videos.
Currently, TikTok is the most popular social media application in the world with rapid growth both based on downloads on the Google Play Store and App Store. According to Sensor Tower’s second-quarter 2020 research, TikTok has been downloaded by more than 300 million users in the first and second quarters of 2020.
Who doesn’t know Facebook? Facebook became one of the pioneers of social media which became a place for many people to share with each other through text, videos, and photos.
Facebook has remained popular since 2004 because of its easy-to-use features to connect and communicate with each other. Facebook’s second-quarter 2020 report said Facebook’s monthly active users reached more than 2.7 billion.
The next most popular social media in the world is Instagram with more than one billion active users per month. According to We Are Social 2020 research, Instagram is the largest visual platform today. Instagram is a place to convey messages through creative photos and videos.
Users can take photos and/or videos, edit them with various tools and filters, then upload them at once on this most popular social media. Instagram also has an easy-to-use Instagram Story feature to capture moments in short videos.
This social media application is also very widely used. Even India had earned the nickname “the country of Twitter”. This microblogging application is like accommodating the Indian people’s penchant for “hanging out” or hanging out while chatting in cyberspace.
Here, users can send or read text messages up to 200 characters or more commonly referred to as tweets or chirps. Users also share articles from online media in their tweets. According to survey data released by We Are Social, Indians who use Twitter reach 78 million people.
This Japanese social media application is quite popular in India. Similar to WhatsApp, this application also allows users to communicate via chat, either alone or in groups.
In addition to chatting, Line users can also share photos and short videos. But what makes this social media application popular among young people, is because of the cute and interesting sticker feature, which users can make themselves.
LinkedIn has different characteristics from previous social media applications because it is usually used by professionals for “more serious” matters. LinkedIn claims to be the world’s largest professional network.
Many office people or professionals use this application to get data about the world of work. You can see the job profile of someone who might be recruited to their company. You can also use LinkedIn to find new job opportunities, or just to expand your network of professional relationships
Snapchat is a unique mobile messaging application where users can send videos and photos to each other which will then be automatically deleted in a few seconds. Users can also make videos or photos more creative by adding text or pencil scribbles.
The video or photo is called a Snap which can then be sent to friends in the contact. We Are Social 2020 research found Snapchat users reached more than 300 million per month.
Another of the most popular social media applications in the world is LIkee, a leading short video creation platform from Singapore under the auspices of BIGO Technology Pte., Ltd. Founded in 2017, Likee makes it easy for users to create creative videos because it has more than 2,000 video effects.
Like is available on the Google Play Store and AppStore in more than 200 countries and regions, including India, Russia, China, the United States, and Brazil. To date, Likee has more than 150 million total users worldwide.
Well, that was the most popular and most used social media application. So, from the various social media above, which one do you use?